Why pay more for more, when you can pay more for much less?
Modern minimalism
MinuteMailer unfortunately lacks critical functions and not worth your time to consider it as your email marketing tool (or mine to write a long review)
It cannot set even a basic autoresponder, not even a double optin message. You can only send one-offs. Even purely editorial newsletter tools there are better options, not to mention the send-based pricing doesn’t benefit that model. Because of this, MinuteMailer is
If you are interested in the original “discovery-style” post, you can read on though. It goes till I realize that it can’t do sh*t.
Sweden. The country of beautiful people, ridiculous prices and a taste for clean simplicity.
The home of Volvo, a beautiful car with ridiculous prices, a taste for clean simplicity that turns people into arrogant a**holes.
A home of Ikea, a tasteful, clever overpriced Furniture store, that turns moms into bloodthirsty savages.
And the home of a very attractive new email tool, MinuteMailer.
Let’s see what it turns me into.
Pricing is…tasteful and clever
MinuteMailer is priced send-based. Meaning that it is not good if you send 3 Newsletters a week + Sequences. You have a fairly tight send limit and bigger steps.
To translate, with bi-weekly newsletters and a short welcome series, you would stay in the first tier for 100-200 subs, then in the second till about 2-3k. This depends on the pace your list grows (more welcomes) and whether you run sales campaigns.
You can add credits to these, but the fee will start to stack up quickly if you always have to combine.
So this is the clever part. The tasteful is that you can start and stay free, with a 100/mo send limit.
Interested? Let’s reg. and have a look inside
The UX – as expected – looks super clean with stylish thin icons on the side.
Hmm…you can set tasks. Not too useful, but ok.
Create a new template on the top with the + sign,
Contacts, lists, reports…images? Where can you set automations? Settings?
There are no automations? Nothing? Not even a welcome autoresponder? Where are the forms?
MinuteReview
As it turns out, MinuteMailer can’t do anything.
You have a drag-n-drop builder with templates, that you can send to a list. Within the list, there is a code for the form.
And.That.Is.It.
Honestly as much as I like minimalism, for the price they ask – a bit higher than of Brevo’s – this is complete nonsense.
If you want to simplicity and send stylish mails, use Flodesk.
If you want to pay-as-you-go by credits, and bytheway send stlyish emails and have a properly built, fully capable email marketing tool use Brevo.
Want absolute minimalism to just run newletters – you can use Buttondown.
Forget about this one.