My Go to
These are the tools I use daily across my projects.
You can find more details & recommendations further below.
Progress management, Ideas, Plans & Organization
The purpose of these tools is to keep me at a good pace in making meaningful progress. Protect focus, stay on top, but catch great ideas and ride inspiration.
Nested, connected lists for notes in a journal style.
Type+hotkey cal for organizing priorities (as reminders).
Free whiteboard with sticky notes for visual plannings.
Auto activity tracker. This is for freelancers (you or hired) to track bille work.
I never liked task & project managers. I tested a lot of them, but they are a bloody too much time to administer and keep up. I was always drawn to list tools, used Workflowy for long, then tested the other PKM tools like Tana, Roam, Obsidian etc, but Logseq stuck.
Thoughts to Assets: outlines, Drafts, Edit
The purpose of these tools are to facilitate a great thinking and writing process – resulting in a published asset.
The Tools
and what I love them for
I think I tested about every writer out there. I used Scrivener the most, customized it to look more clean and clutter free. I didn’t like the WYSIWYG editor tho.
Design & Multi media
Create brand assets, images, logos, creatives & video/audio content.
The Tools
and what I love them for
I don’t like that Camtasia charges for updates, so I still use the ’18 version. I tried other editors, but they are less intuitive. I used PicMonkey for image editing for a while, but I now, what I need for desing is all in Canva.
Website, Pages, Funnels
Pleasant to work in, manageable cost & complexity, and the looks as I intent it. These are my criterias.
The Tools
and what I love them for
I used to use Thrive Architect (& suite) across all my sites but recently transitioned to a much lighter block editing option. Kadence is faster to work with, not to mention costing a fraction. I’ve never liked any hosted site platforms I had to work in.
Email Marketing
Most ESP tools move towards all-in-one to their demise. I always preferred specialized tools that excel in one thing, but I admit that integrating them sucks. These 4 makes the most sense for one perk or another.
The Tools
and what I love them for
I worked along the evolution of email marketing tools, testing at least 50, and worked in for clients in more than a dozen. What email tool would fit you greatly depends on your business model, competence and of what phase you are in.
I have projects where I don’t use any or just a very specialized one. (like an event reminder mailer)
Courses, Closed delivery, Conversion
Digital product delivery, with safe, smooth customizable payment management.
The Tools
and what I love them for
Further Tool choices
Beyond the short list I use daily on my own projects, this section serves as guidance for tool selection for your business model.
Thoughts to words
It is my belief that your own thoughts in written words are the core of your business.
Through your thoughts and believes you resonate with people – that’s how the relationship starts and builds.
My toolbox has always been around great creation experience. It is one thing to sophisticate delivery by design and automations – but if the tool you work with is so tedious and effort-demanding to choke the will out of you – you will fail.
In its first form, all great content is written, may it is just an outline for a script you record or a published article.
So you will need a Writing ecosystem.
Present in multimedia
Ok, you have your ideas manifested. How do you present it to your audience?
In written format it is more simple. You can present your edited work it on your site, locked or open, or in email. These are the most effective ways because these are yours to own.
However if you need to change format – design elements, record audio of video…that takes some specialized toolset. Let’s look at what they are first, or skip to text if that’s your business.
Closed communication
Email is a private space. A locked log-in area, or community are private spaces. These have a sense of fellowship around them, with an added value of encouragement and accountability.
I recommend building your core content in lockable areas. Let’s see what tools we need for that.
Have a suggestion or feedback?
If you’d like to suggest a tool you love using, or have a specific question of the ones I’m recommending, please click here to reach out.